how many accounts did we lose in Q3?
1 issue to resolve
Click business to define it
Onto grounds every answer in human-authored definitions and decisions — so intention drives the work, and each choice leaves an audit trail of who decided, on what, and why.
But that's not all...
An ontology is just an agreement about what a thing is and how it relates to everything else. For a business, that agreement cannot be inferred from data alone; it has to be authored — asserted, defended, and revised by the people accountable for the outcome. Onto is where that authoring happens.
Ingesting communication tools as context is a risky way to give an agent domain knowledge — when people aren't aligned, it inherits the confusion. Onto takes the opposite approach: agree on the vocabulary first, and let agents reason from definitions instead of chatter.
so — how many customers did we lose last quarter?
define "lose." logos? seats? contracts?
our board shows active orgs — that's a different number again.
how many accounts did we lose in Q3?
churned customers? we track by workspace.
I need subscriptions that stopped paying — not seats.
is an org the same as an account? 🤷
How many customers did we lose in Q3?
Can you double-check that?
Which number goes in the board deck?
Whose definition of “customer” is that?
Then who is accountable for this number?
Ask anything
Onto is the ground beneath the cursor — every word defined, every decision on the record, checked before anything runs.