1 issue to resolve

Close the gaprisk between processsystem and business entity business — the processes you actually run

Click business to define it

Onto grounds every answer in human-authored definitions and decisions — so intention drives the work, and each choice leaves an audit trail of who decided, on what, and why.

But that's not all...

An organization is not a machine but a living document.
People, not pipelines, give it shape. The raw work a model drafts holds no weight until a person grants its meaning — deciding what belongs, what to strike, and what to send back for another pass.

An ontology is just an agreement about what a thing is and how it relates to everything else. For a business, that agreement cannot be inferred from data alone; it has to be authored — asserted, defended, and revised by the people accountable for the outcome. Onto is where that authoring happens.

The Onto app story view — a sentence tagged Actor, Action, Object, beside a list of open questions

You don't have a context problem.
You have a vocabulary problem.

Ingesting communication tools as context is a risky way to give an agent domain knowledge — when people aren't aligned, it inherits the confusion. Onto takes the opposite approach: agree on the vocabulary first, and let agents reason from definitions instead of chatter.

Recorder
Weekly sync · auto-transcript04:12
Priya

so — how many customers did we lose last quarter?

Dana

define "lose." logos? seats? contracts?

Sam

our board shows active orgs — that's a different number again.

transcribing…
Slack
#q3-numberslive
P
PriyaSales

how many accounts did we lose in Q3?

M
MarcusSupport

churned customers? we track by workspace.

D
DanaFinance

I need subscriptions that stopped paying — not seats.

S
SamProduct

is an org the same as an account? 🤷

Message #q3-numbers
Mail
Inbox3 unread
Finance
Re: Q3 churn numbers
your 38 doesn't match my 41 — which count are we using?
Board prep
Customer total for the deck?
need one number by EOD — logos or workspaces?
Data team
"accounts" vs "workspaces"
can't run the query until someone defines it.
↩ Reply↪ ForwardArchive

How many customers did we lose in Q3?

Based on the spreadsheet you pasted — 38. contextit only knows what you thought to paste

Can you double-check that?

Re-ran it — 41. This time I counted workspaces. driftsame question, different meaning — no setting fixes that

Which number goes in the board deck?

Either could work — 38 is probably safe. determinismit guesses exactly where you needed to be certain

Whose definition of “customer” is that?

There's no record of who decided that. provenanceit can't show its work, or who signed off

Then who is accountable for this number?

Ask anything

Onto is the ground beneath the cursor — every word defined, every decision on the record, checked before anything runs.

Keep the last word human.

Follow @ontoapp